DPM's Blog

Another Cookie Cutter

admin — Mon, 14 May 2012 05:43:26 +0000

One of our latest packaging projects involved about 12 weeks of R&D. Each laser cut test was about $150 so we took to trying the changes in house first. May not look like much but this plate has created our box template for our a flat deliverable marketing pack. Despite the paper cuts, we’re all pretty happy.

Urban Design Rebels

admin — Wed, 02 May 2012 06:21:55 +0000

Graffiti might be illegible, loud and chaotic…but its as much a part of the urban landscape as architecture. Some is great and some is crap. It always strives to make a point and we love it in all its forms.

Here is a recent mood board for a Hair salon branding that wanted that street edge.

Our numbers are lining up

admin — Wed, 02 May 2012 01:54:47 +0000

We’ve taken a flying leap into the start of the year here at DPM and couldn’t help but see the numbers lining up for us! 29.04.12… 29 Liberty St….29 for 2012! (would you like more cheese with that?)

Big things are happening here at DPM, watch this space!

Inspired type

admin — Wed, 02 May 2012 01:46:54 +0000

In the last few weeks we’ve each been working on a creative font each, and today you get to see the final pieces. Mind you, a custom font could easily stay a WIP for a very ling time. Each font has been inspired by something ephemeral, Swish started off as a torn thread.

Create. Shape. Mold.

admin — Wed, 02 May 2012 00:38:01 +0000

This week in the studio we have gone back a few years to the days of salty play-doh. We have a poster campaign in the works for Enmore Audio and thought we’d give you a little teaser of the fun we are having. The idea behind the poster campaign is inspired from a music producers job is to create, shape, and mold a piece of music. Keep an eye out for the posters in the coming weeks!

On the side

admin — Tue, 01 May 2012 06:15:00 +0000

We are constantly working on interesting ways to capture the attention and imagination of clients. Our latest outcome is this lovely little postcard.

Wouldn’t you love to have this pop through your letterbox?

Type design

admin — Tue, 01 May 2012 06:09:06 +0000

This week in the studio we are conjuring up some hand crafted and creative typefaces, using found objects such as torn thread, and taking them into the computer.

Below you can get an idea of some of our early outcomes, exciting! We find time and time again it pays to start with a tangible product. Let it take shape organically, get your hands dirty! and then refine it with the help of the computer.

Brand colour management

admin — Tue, 01 May 2012 05:41:20 +0000

Colour is a powerful tool and for many businesses, an asset which must be seriously safeguarded. Tiffany’s were onto this idea almost two centuries ago. Their iconic blue colour was selected shortly after it opened its doors for business, dating all the way back to September 18, 1837! Today, that robin egg blue is a stronger brand identifier than the Tiffany’s logo.

When a business embraces a colour for a brand, what they are trying to do with that colour is attract attention, have that colour resonate in a consumer memory, and allow that colour to draw on positive associations.

When consumers look at a piece of printed material, the first thing people see is colour. What get’s noticed next are shapes and symbols, followed by numbers, then words. Further research shows that 60% of the time people will decide if they are attracted to a message, based on colour alone.

Colour consistency and recognition are key factors when considering that consumer decisions are made in seconds. If the colour is not right or is not recognised, brands can erode.

It helps when companies invest in styleguides. That way, colours get assessed in various colour modes, rgb, cmyk and spot. It’s often helpful to make the brand colours spot colours to allow for more consistent reproduction and in some cases, reduce costs via fewer printing units. As another safeguard, try to test your corporate colours on a variety of paper stocks as colours can vary between printing devices, paper stocks and coated finishes.

One thing’s for certain, protecting a brand colour like you would any asset, is key to reaping the rewards available through a successful brand colour.

Blog Design

admin — Tue, 01 May 2012 04:10:23 +0000

A blog is an excellent and in-depth window into the mind of a product, brand and the people who stand behind it (such as us here at DPM!)

Blogs are interactive, visually stunning, flexible and user friendly, particularly with the help of a design team!

Here are two of many beautiful blogs we have proudly produced for our clients. You can also read about our blog design service here

Greenacre Natural Therapies

admin — Tue, 01 May 2012 03:56:59 +0000

Greenacre Natural Therapies, a small independant business located in Sydney’s South West has a new logomark compliments of the team at DPM!

The new identity is intended to convey natural practices, wealth of knowledge, credibility and cleanliness, while maintaining an approachable and upbeat feel.

We are now in the process of developing GNT’s new blog, to host their existing web content and brand new identity! Stay tuned!